Branding
MHMD AWAD
A personal brand rebrand created to reflect my evolution as a designer, combining a distinctive visual identity with a bold, flexible brand system.
Year :
2025
Industry :
Creative / Design
Client :
Mohamad Awad
Project Duration :
8 weeks
THE SHIFT :
As my work evolved, my visual identity needed to evolve with it.
The previous identity was built around a logo, but it didn’t fully represent how I think, work, or approach design today.
The goal was to create a more distinctive identity, one that feels personal, confident, and unmistakably mine.
THE IDEA :
The new identity is built around a simple idea: personality with precision.
It combines a bold visual attitude with a strong attention to detail, reflecting the way I approach design itself.
Serious about the work. Never afraid to have a personality.
THE IDENTITY SYSTEM :
The identity was designed as a flexible system rather than a single logo.
The wordmark, illustrated mark, monogram, and graphic details can work independently or together, giving the brand the flexibility to adapt across different contexts.
BUILT BEYOND THE LOGO :
A personal identity should work wherever the brand shows up.
The system was extended across digital touchpoints, social assets, merchandise, and physical applications, turning the identity into something that can live beyond the screen.
More Projects
Branding
MHMD AWAD
A personal brand rebrand created to reflect my evolution as a designer, combining a distinctive visual identity with a bold, flexible brand system.
Year :
2025
Industry :
Creative / Design
Client :
Mohamad Awad
Project Duration :
8 weeks
THE SHIFT :
As my work evolved, my visual identity needed to evolve with it.
The previous identity was built around a logo, but it didn’t fully represent how I think, work, or approach design today.
The goal was to create a more distinctive identity, one that feels personal, confident, and unmistakably mine.
THE IDEA :
The new identity is built around a simple idea: personality with precision.
It combines a bold visual attitude with a strong attention to detail, reflecting the way I approach design itself.
Serious about the work. Never afraid to have a personality.
THE IDENTITY SYSTEM :
The identity was designed as a flexible system rather than a single logo.
The wordmark, illustrated mark, monogram, and graphic details can work independently or together, giving the brand the flexibility to adapt across different contexts.
BUILT BEYOND THE LOGO :
A personal identity should work wherever the brand shows up.
The system was extended across digital touchpoints, social assets, merchandise, and physical applications, turning the identity into something that can live beyond the screen.
More Projects
Branding
MHMD AWAD
A personal brand rebrand created to reflect my evolution as a designer, combining a distinctive visual identity with a bold, flexible brand system.
Year :
2025
Industry :
Creative / Design
Client :
Mohamad Awad
Project Duration :
8 weeks
THE SHIFT :
As my work evolved, my visual identity needed to evolve with it.
The previous identity was built around a logo, but it didn’t fully represent how I think, work, or approach design today.
The goal was to create a more distinctive identity, one that feels personal, confident, and unmistakably mine.
THE IDEA :
The new identity is built around a simple idea: personality with precision.
It combines a bold visual attitude with a strong attention to detail, reflecting the way I approach design itself.
Serious about the work. Never afraid to have a personality.
THE IDENTITY SYSTEM :
The identity was designed as a flexible system rather than a single logo.
The wordmark, illustrated mark, monogram, and graphic details can work independently or together, giving the brand the flexibility to adapt across different contexts.
BUILT BEYOND THE LOGO :
A personal identity should work wherever the brand shows up.
The system was extended across digital touchpoints, social assets, merchandise, and physical applications, turning the identity into something that can live beyond the screen.